Moz has announced the release of their annual local ranking factors study. The study shows that for the most part, the signals and factors according to their large panel of experts, has not changed much year over year.
David Mihm from Moz said the biggest takeaways he noticed were:
(1) Behavioral signals such as click through rate, are more of a factor this year that others.
(2) With Pigeon‘s release, experts are saying Domain authority is more of a signal today.
(3) Google may have tuned up the proximity to searcher factor as well.
Here are some of the main charts from the study, but there are plenty more to consume over here.
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