Everyone likes to talk about creating buzz, but few have mastered the art of making content go viral like Jonah Peretti. He’s the founder of BuzzFeed, the wildly popular social news and entertainment website that has scored huge successes with quizzes, listicles and even long-form content.
Peretti also co-founded the Huffington Post, and is well-known for thinking deeply about how people are sharing and distributing things like journalism, brand messaging, entertainment and other types of content online.
You can expect to learn a lot about leveraging the viral aspects of the internet during the keynote at SMX East, where Peretti joins Search Engine Land founding editor Danny Sullivan in a wide-ranging conversation touching on the most compelling uses of social media, the new wave of brands and native advertising, where search marketing fits into the mix and more.
Peretti has a reputation for not only for his acumen about how people communicate and share online, but for being something of a prankster as well. For instance, while he was a grad student at MIT, Nike was promoting a new customizable sneaker, so Peretti ordered a pair with the word “sweatshop” printed on them. The resulting exchange of email with a Nike customer service representative who cancelled the order went viral, garnering Peretti instant celebrity.
At BuzzFeed, he asserts that the company has solved the problems of both journalism and advertising at once, with the help of a simple algorithm. You won’t want to miss the insights this thoughtful and successful media entrepreneur will share during the keynote conversation at SMX East.
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