Bing Ads has released the latest update of Bing Ads Editor, the desktop tool for campaign editing and management. Version 10.5 includes supports several new features including a negative keyword library, and refined ad scheduling and geo-targeting options.
The negative keyword library has been in pilot and is now widely available. It’s accessible from a new Shared library tab in editor. Similar to the AdWords functionality, negative keyword lists in Bing Ads can be stored in the Shared Library and applied to multiple campaigns. The library is limited to 20 negative keywords lists with up to 5,000 keywords in each list.
Ad scheduling can now be set at 15-minute intervals with bid-boosting options at the campaign and ad group levels. Ad scheduling is located under the Targeting tab in Bing Ads Editor. The scheduling tool allows for up to seven schedules per day and 49 schedules per campaign or ad group.
Geo-targeting can be established at the ZIP code level, with up to 10,000 targets in each campaign or ad group.
There are now more options available in the Export window to control what data gets pulled down so you don’t have to spend your time deleting and filtering unwanted information in Excel.
Other updates include more details in the Import Summary view and advanced options in Sync Settings to filter the campaigns you want to sync, including the ability to copy a list of campaigns from a Word doc, email or Excel.
The Bing Ads blog post has more details on these new features and transferring existing negative keywords into shared lists.
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