New Bing Ads Opportunities Page Shows How Budget & Keyword Changes Will Impact Campaigns

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Bing Ads has launched a newly redesigned Opportunities Page to show the estimated impact of campaign changes for factors like increased bids, as well as budget and keyword suggestions.

Now located at the top of the Bing Ads page on the primary toolbar, the new Opportunities Page displays the estimated impact of account changes using a “If you do this, you could see this change each week” format:

Bing Ads opportunities

Users can filter the opportunities by campaign or category, says Bing, and make campaign changes directly within the page.

The Bing Ads opportunity upgrades include bid suggestions for better ad placement, and budget suggestions to make ads appear more frequently.

The newly enhanced budget opportunities provides a landscape view of estimated campaign clicks and impressions at a variety of budget amounts to help you make an informed decision with more confidence and less digging for data.
Bing Ads

Bing Ads budget opportunities

Bing Ads users can also get keyword suggestions from the Opportunities page, both for keywords related to current campaigns and broad match suggestions for existing exact and phrase match keywords. Keywords suggestions are paired with optimal bid amounts and the estimated impact on the campaign.

Bing Ads keyword suggestions opportunitiesThe announcement included the following video, summarizing the new Bing Ads Opportunities page:

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