With the explosive growth of social media, video and mobile, the importance of understanding the contributions and relationships of these channels to website traffic and conversions has increased significantly.
This 41-page MarTech Intelligence Report examines the current trends and issues in enterprise digital analytics, including omnichannel marketing, tag management and mobile measurement and optimization.
Included are profiles of 16 leading vendors, pricing charts, capabilities comparisons and recommended steps for evaluating and purchasing.
If you are considering adopting an enterprise digital analytics platform, this report will help you decide whether you need to. Visit Digital Marketing Depot to download your copy.
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