This report from the Local Search Association and Vendasta explores some of the triggers and potential variables behind SMB advertiser churn using new data from Vendasta.
The data come from more than 275,000 small business accounts, and Vendasta made its aggregate customer data available as a source for this report in an effort to help isolate and identify churn variables and potential triggers and causes.
Some of the findings are counterintuitive and may surprise you. Visit Digital Marketing Depot to download “SMB Advertiser Churn: New Data For An Old Industry Problem”.
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