Newest AdWords Editor Supports App Install Ad Campaigns

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The latest AdWords Editor is now available for download. Version 10.6 supports Google’s mobile app install ad campaigns announced earlier this year.

Advertisers can create app install ads and manage campaigns in Editor, but will need to create any new app install campaigns in the AdWords.

A couple of changes for Shopping campaigns include the ability to pause PLAs and turn on Enhanced cost-per-click. Nothing has changed in the support for setting up and building out product targets in Editor, however.

Most “Delete” uses have been replaced with “Remove”, as has already happened in AdWords.

Version 10.6 can be downloaded here.

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