It seems nearly everyone consults online review sites before making a purchase. But what do we really know about how online review sites work and how consumers interact with online reviews? How should businesses manage negative online reviews, and what can businesses do to extend the impact of positive remarks?
Bill Tancer has a lot to say on the subject of best practices for dealing with online reviews. Tancer, the New York Times best selling author of Click: What Millions of People Are Doing Online and Why it Matters, spent over a year studying the online review scene to write his latest book, Everyone’s a Critic: Winning Customers in a Review-Driven World (October 2014).
As the General Manager for Global Research at Experian Marketing Services, Bill also leads a team of research analysts that specialize in providing cutting-edge research and insight into consumer behavior, both retail and shopping trends and the application of competitive intelligence.
During his keynote talk at Search Engine Land’s annual SMX West conference in San Jose, California, Tancer will share the depth of his knowledge and experience as an online consumer behavior expert to open up the world of Yelp reviews, TripAdvisor posts and beyond.
He’ll cover the funny, wacky and weird way consumers use these services to vent, complain and praise. He’ll also help attendees understand how important these venues are to their businesses and the types of strategies to use.
You won’t want to miss it! View the entire three-day conference agenda and register now for SMX West 2015.
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