It’s tough being an SEO practitioner. Every time you think you’ve got the best practices down, some new development comes along that forces you to change your tactics or adjust your strategy. From algorithm updates to SERP layout adjustments to new search features, optimizing a website for organic search can often feel like trying to hit a moving target.
That’s where our All Things SEO columnists come in. By sharing their insights and advice, columnists were able to help SEO newbies and veterans alike navigate the fast-changing organic search landscape throughout the year.
As with previous years, 2015 saw its fair share of major developments in the organic search world, each of which presented challenges as well as opportunities to search marketers.
In particular, we saw a huge shift in focus towards mobile this past year. On April 21, 2015, a day known within the tech world as “Mobilegeddon,” Google released an algorithm update which gave a rankings boost to “mobile friendly” pages in Google’s mobile search results. The mobile friendly update also gave greater visibility to app content within search results, which left search marketers eager to learn more about app indexing. Columns related to mobile search captured three of our top 10 spots this year.
Readers were also interested in “big picture” articles about Google. Two excellent thought pieces by Nate Dame, which focused largely on Google’s evolving relationship with the SEO community, each garnered enough page views to break into the top five All Things SEO columns for 2015. Both are essential reading for those who want to gain a broader perspective on the state of the industry.
For these columns and more, check out our top 10 All Things SEO columns of 2015:
Methodology: Columns published in 2015 are ranked in order of pageviews measured by Google Analytics. Data includes all columns published through November 30, 2015. Social data provided by SharedCount.
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