Paid Search And Marketing Grow Further & Further Apart

A few months back, I wrote an article for Marketing Land called “Is The Art Of Paid Search Marketing Dead?” in which I foolishly suggested there was still a small bit of art left in search marketing.


Art? Are you kidding me? Ugh. I haven’t been so wrong or felt so foolish in a long time. The truth is, there is no art in search and I believe we are moving to a time where there is very little marketing in search as well.

See what I mean in my latest piece on Marketing Land, where I outline the trends that show paid search diverging from marketing, and long for the old days when human marketing smarts were an essential part of the discipline.