[Podcast] The Google I/O 2017 recap: Lens, Assistant & more

The Google news was fast and furious last week, with numerous announcements coming from its annual developers’ conference, Google I/O 2017. The latest episode of our Marketing Land Live podcast offers a look back at some of the bigger announcements that will impact online marketers.

Much of the focus was on Google Assistant, the company’s smart/virtual assistant that originally powered Google Home devices and has since expanded to Android phones and — as of last week — the iPhone, too. Google made a number of updates to Assistant’s capabilities, including an interesting tie-in with yet another new Google product called Google Lens. That’s an AI-powered visual search tool that turns your smartphone camera into a pretty powerful search box.

We have audio explaining these new developments directly from last Wednesday’s Google I/O keynote, featuring Google CEO Sundar Pichai, along with Scott Huffman and Rishi Chandra.

This episode runs a little more than 15 minutes. You can listen here or use the link below to subscribe via your favorite podcast service.

We invite you to subscribe via iTunes or Google Play Podcasts.

Show Notes

Google announces Google Lens, an AI-powered visual search tool

Google confirms “Google for Jobs” job search rolling out in coming weeks

Google Assistant comes to iPhone, adds alerts, hands-free calling & more

Google announces Assistant app-discovery channels, broad ranking factors

Google Actions are now available to smartphone app developers

Google I/O Roundup: Search-by-picture Google Lens & other Google Assistant features announced

Google adds more ads to Play Store, and other app ads news from I/O

Live Blog: Google talks AR & VR at Google I/O 2017

Web browsing coming to VR headsets, AR coming to the web via Chrome

Google pushes AMP Ads adoption, announces Celtra & MOAT integrations

Thanks for listening! We’ll be back soon with another episode of Marketing Land Live.

[This article originally appeared on Marketing Land.]

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