Quickly See AdWords Performance By Search Query Length In Google Analytics

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Google Analytics has come out with a handy feature for AdWords users that lets you sort search queries by word count to more quickly analyze traffic from head terms and versus long-tail terms.

The Query Word Count dimension for AdWords search queries aggregates queries by, yes, word count, so you no longer have to do data dumps and Excel formulas to get this view.

The dimension is located in the AdWords Search Queries report under the Acquisition section in Google Analytics.

google analytics search query word count for adwords

Clicking on any of the Word Counts on the list will show all of the queries matching that criteria.

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