Quora launched its ad platform in 2017 with topic targeting. Now, the question-and-answer network is expanding its ad targeting offerings.
Quora announced Monday more options for behavioral and contextual targeting to either narrow or widen audience targets.
Last summer, Quora introduced website retargeting to the platform. Now it’s adding interest and lookalike options
In addition to topic targeting, Quora is adding two new options for contextual targeting.
Location and device targeting can be layered on top of any of these options.
Additionally, advertisers on the platform can now exclude certain questions and certain audiences from their campaigns.
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