Report: Top Domains In Google With Winners & Losers For 2015


Dr. Peter Meyers from Moz has published their top winning and losing domains in the Google search results for 2015.

Moz tracks about 10,000 keywords on a daily basis, and as of December 1, 2015, here are the top ten domains that get the most exposure across those 10,000 keywords:


Yes, Wikipedia still dominates by far, even with reports that Wikipedia has taken a dive in the Google search results this year.

But the truth is, Wikipedia did take a loss. According to Moz data, they are the second-most-impacted top domain of 2015 in terms of search visibility loss, right under Twitter. Yes, Wikipedia still is the number-one ranked, but their number-one ranking in 2014 was much more lucrative for them than it was toward the end of 2015.

Here are the top losers, including Twitter, Wikipedia, eBay, Pinterest, Yelp and others:


How about the top winners?

Well, Amazon climbed to #2 overall with a 0.18% gain, Etsy came up out of nowhere, and we also have YouTube, Google Play and Apple iTunes, among others. Here is the top winners chart:


Back to Etsy: They have the most improved domain, seeing a 156-percent gain. Etsy was the most improved domain relative to their position in 2014, followed by Instagram which had a 123-percent gain. Here is that chart:


The study only went across the top 10,000 keywords they track, but it is pretty solid data and interesting information for a year-end study.

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