The digital space has given marketers massive reach and capability. But with that power comes responsibility, along with an obligation to protect data that can be recognized as personally identifiable information (PII). Recurring audits and safeguards built into your technical layer are critical to ensuring that PII doesn’t pass into your Google Analytics.
Read Cardinal Path’s guide to data security and privacy for:
Visit Digital Marketing Depot to download ” Personally Identifiable Information: Responsible Practices to Safeguard your Google Analytics Data”