Search is constantly evolving, as technology improves and consumer behavior shifts. Local consumers now use mobile technology more, which has affected how marketers engage with and convert the local shopper. This means search must be an integral part of a strong media strategy, but it isn’t a one-size-fits-all approach.
On Thursday, December 3, hear from BIA/Kelsey’s Abid Chaudhry and YP’s Luke Edson about how national brands can best use local and mobile search to pinpoint consumer desire and drive sales results. This webinar will cover the latest trends and innovations in search marketing, the role of mobile and apps in local search and changes in overall consumer behavior, and The Local Commerce Universe – what it is and its future impact.
Register now for “Search and the Local-Mobile Consumer: What’s A Marketer to Do?” produced by our sister site, Digital Marketing Depot, in partnership with YP.
The post Search and the Local-Mobile Consumer: What’s A Marketer to Do? appeared first on Search Engine Land.