Search Engine Land’s Most-Shared Stories on Google+ for 2013: What’s Right, What’s Wrong, What’s Next, & What’s Dead


Happy New Year to you, search marketing friends! Surely you’re eager to dive head-first into 2014, weighing predictions and forecasts of what’s next in the worlds of SEO and SEM, but we’ve still got an installment or two in our Search Engine Land Year In Review series! So let’s get to it. You’ve seen the roundups of top news, most popular columns and stories, as well as posts that stole the show in our Twitter and Facebook communities. Now, it’s time to turn our sights to Google+. What kind of content did our readers share most on Google’s own social network over the last 12 months? Hmm…

Not surprisingly, much of what Google+ users shared across their G+ communities was, yep, Google-related — from Panda to Penguin to Hummingbird, insights from Google’s Head of Webspam, Matt Cutts, a move to total secure searches, and the Big G’s tips for mobile-savvy sites. A few non-Google posts made it into the top 20, including the mighty popular and recently refreshed Periodic Table of SEO Success Factors and smart tips for optimizing content for Facebook’s Graph Search. Well, don’t take it from me – have a look for yourself:

  1. Google’s Impressive “Conversational Search” Goes Live On Chrome
  2. FAQ: All About The New Google “Hummingbird” Algorithm
  3. A Eulogy For AltaVista, The Google Of Its Time
  4. Post-PRISM, Google Confirms Quietly Moving To Make All Searches Secure, Except For Ad Clicks
  5. Penguin 4, With Penguin 2.0 Generation Spam-Fighting, Is Now Live
  6. Google’s Matt Cutts On Upcoming Penguin, Panda & Link Networks Updates
  7. Google Warns Against Large-Scale Guest Posting, Advertorials & “Optimized Anchor Text” In Press Releases
  8. The Big List Of Google Easter Eggs
  9. Google Confirms Panda Update Is Rolling Out: This One Is More “Finely Targeted”
  10. Now Updated: The Periodic Table Of SEO Success Factors
  11. The Top Five SEO Mistakes According To Google’s Matt Cutts
  12. Penguin 5, With The Penguin 2.1 Spam-Filtering Algorithm, Is Now Live
  13. Google Changes Ranking Advice, Says Build Quality Sites Not Links
  14. Google Testing Huge Banner Ads For Branded Queries
  15. Google Panda Update Version #24; 1.2% Of Search Queries Impacted
  16. Google’s Hummingbird Takes Flight: SEOs Give Insight On Google’s New Algorithm
  17. SEO For Facebook Graph Search? Facebook Has Some Tips
  18. Google’s Matt Cutts: Black Hat & Link Spammers Less Likely To Show Up In Search Results After Summer
  19. Google: In Future, Pages With Bad Mobile SEO Won’t Rank As Well In Mobile Search
  20. 50 Percent Of Companies Struggling With SEO Aren’t Integrating Social Media [Survey]

For all of our most socially-shared stories of 2013, we used Social Crawlytics, a free tool that analyzes each URL of a site to show how it’s been shared across top social channels. It’s a super useful tool to capture social plugin data and illuminate how content resonates socially. Hats off to the Social Crawlytics team, and again, a happy New Year to you all!