Search Engine Land’s Most-Shared Stories on Twitter for 2013: Google, Google, & More Google


Welcome back, search marketing friends, to the second installment of our Search Engine Land Year In Review series. So far, you’ve seen the run-down of our top news stories to break in 2013 — now, we’re switching gears to the social side of things, kicking it off with Twitter.

What was the hottest topic our readers tweeted about over the last 12 months? Google stole the show in a big way, from  various algorithm updates and overhauls (Panda, Penguin, Hummingbird…) to those ginormous banner ads that took many by surprise. (And, love him or hate him, insights and two cents from Google’s Matt Cutts topped the tweet charts on more than one occasion.) Facebook Graph Search made a few appearances, and — believe it or not — so did the search engine from yesteryear, AltaVista.

Okay, on to the main event. Presenting, the 20 most-shared stories on Twitter for 2013:

  1. FAQ: All About The New Google “Hummingbird” Algorithm
  2. Post-PRISM, Google Confirms Quietly Moving To Make All Searches Secure, Except For Ad Clicks
  3. Google’s Impressive “Conversational Search” Goes Live On Chrome
  4. Penguin 4, With Penguin 2.0 Generation Spam-Fighting, Is Now Live
  5. Google’s Matt Cutts On Upcoming Penguin, Panda & Link Networks Updates
  6. The Top Five SEO Mistakes According To Google’s Matt Cutts
  7. 50 Percent Of Companies Struggling With SEO Aren’t Integrating Social Media [Survey]
  8. Google Testing Huge Banner Ads For Branded Queries
  9. How The New Facebook Search Is Different & Unique From Google Search
  10. The SEO Guide To Getting Started With Google Webmaster Tools
  11. Google Panda Update Version #24; 1.2% Of Search Queries Impacted
  12. Google Changes Ranking Advice, Says Build Quality Sites Not Links
  13. Google Confirms Panda Update Is Rolling Out: This One Is More “Finely Targeted”
  14. SEO For Facebook Graph Search? Facebook Has Some Tips
  15. A Eulogy For AltaVista, The Google Of Its Time
  16. Google’s Hummingbird Takes Flight: SEOs Give Insight On Google’s New Algorithm
  17. Now Updated: The Periodic Table Of SEO Success Factors
  18. Penguin 5, With The Penguin 2.1 Spam-Filtering Algorithm, Is Now Live
  19. Google Warns Against Large-Scale Guest Posting, Advertorials & “Optimized Anchor Text” In Press Releases
  20. Google’s Matt Cutts: Black Hat & Link Spammers Less Likely To Show Up In Search Results After Summer