SearchCap: 890 Google Search Changes, Knowledge Graph PR Nightmare & New Interfaces

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Google Knowledge Graph Proves To Be (Brief) PR Nightmare For Major UK Brand Greggs Bakery
    The UK’s Greggs Bakery took a hit recently when its logo was hi-jacked via Google’s knowledge graph, causing a short-lived PR nightmare for the brand. Anyone searching “Greggs” on Google UK would have seen a knowledge graph box that included what appeared to be the brand’s logo, but with the accompanying fake slogan “Providing sh*t […]
  • Tips For A Successful PPC Account Takeover
    When you’re taking on an existing account, perform these important checks to ensure you start off on the right track.
  • Google Made 890 Improvements To Search Over The Past Year
    In a Google+ post from Google head of search Amit Singhal, Google shares they have made “more than 890 improvements to Google Search last year alone.” In 2009, Google told us they made between 350 to 400 changes to search and in 2010, they said they made 550 improvements to search in the past year. […]
  • How To Put The Brakes On Overzealous Link Junkies
    If links are good, does that mean more links are better? Not always. Sometimes you need to push back.
  • Google Tests A New Local Knowledge Graph Interface
    Google is testing a new interface for their local knowledge graph. Instead of the local carousel interface that launched a year ago in June 2013, Google is testing more of a ‘card’-like approach that is vertical as opposed to horizontal scroll. The folks at Moz captured this in their testing and posted it on their […]

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