Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
These ad buyers set irresponsible campaign parameters, which caused a decline in ad coverage and a drop in fill-rate.
Keyword research isn’t dead, but it has changed over the years. Columnist Stoney deGeyter shares how keyword research can be used to gain insights into the needs and interests of your potential customers.
Firm falsely implied it was affiliated with Google and signed SMBs up to recurring annual contracts worth from $250 to more than $300.
Creating fake reviews might seem like a great way to boost your business’s local profile, but columnist Joy Hawkins warns that the consequences far outweigh the benefits. After all, you’re not just violating Google’s guidelines — you’re breaking the law.
Have a restaurant? Here are new ways to add quick links to your local results in Google for customers to place orders, reserve a table and more.
Super early bird rates expire next week for SMX East, the East Coast’s largest search marketing conference. Attend for three days of actionable, cutting-edge search marketing tactics presented by experts that will leave your competition in the dust. Here’s what to expect October 24–26 in NYC: Actionable content: The agenda consists of 55+ expert-led sessions covering the latest in SEO and SEM topics — from […]
Local & Maps
SEM / Paid Search
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