SearchCap: Advanced analytics, fake listings on Google Maps & link building

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • 5 hot trends in advanced analytics
    Apr 11, 2017 by Digital Marketing Depot
    Marketing data is everywhere. With so many new consumer touchpoints – from chatbots, to in-store beacons and virtual assistants – the sheer variety and volume of data is exploding. Beyond your out-of-the box product dashboards, custom Excel spreadsheets, and basic data visualizations – are you really leveraging your data in meaningful ways?
  • Patent 1 of 2: How Google learns to influence and control users
    Apr 11, 2017 by Dave Davies
    Columnist Dave Davies does a deep dive into a recently granted Google patent that describes how your data and context could be used to influence your future actions.
  • Is Google really keeping fake listings off Google Maps?
    Apr 11, 2017 by Joy Hawkins
    A recent study released by Google claims that fewer than 0.5% of local searches lead to fake listings. But is this number misleading? Columnist and local search expert Joy Hawkins takes a deep dive.
  • Link building: Preliminary research and analysis
    Apr 11, 2017 by Andrew Dennis
    Columnist Andrew Dennis outlines the research necessary to provide a solid foundation for your link-building strategy.

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:


Local & Maps

Search Marketing


SEM / Paid Search


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