Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Tax marketers, pay attention! Columnist Purna Virji discusses some developments that may impact your search campaigns this year.
Could Apple disrupt business as usual for search marketers in 2016? Columnist Mark Ballard explores the possibilities.
Is your PPC unprofitable, despite bringing in lots of leads? Columnist Jacob Baadsgaard explains his method for identifying and eliminating low-performing search terms.
Was attending the only MarTech this year a New Year’s resolution? This is your last chance to save with our lowest “alpha” rates. Register by January 9 and save $500! Below are just a few of the brands presenting this year. Check out the agenda for all of the details.
SEM / Paid Search
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