Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Track calls from the phone number on your website with a couple of pieces of code.
Columnist Trond Lyngbø believes that SEO can be a powerful addition to your marketing mix, but its success will depend on how intelligently you invest in it.
Columnist Jordan Kasteler notes that strong search performance requires more than just ranking well in organic results. The tools listed here can enhance your existing listings and help you to appear in other places on the search results pages.
To mark the Autumn season, Google brought back the same artwork from its Vernal Equinox doodle earlier this year.
Local & Maps
SEM / Paid Search
The post SearchCap: AdWords call tracking, SEO failures, & SERP tools appeared first on Search Engine Land.