SearchCap: AdWords Close Variants, comScore Search Rankings & Google Now Flights

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • ComScore: Yahoo Bounces Back From All-Time Low In Search Share

    After dropping below a 10% market share for search for the first time in June, Yahoo creeped back above that threshold, according to ComScore’s July search engine rankings. Yahoo checked in with a 10.0% share, a 0.2 percentage point gain over its record low in June. Yahoo had 1.8 billion searches in the month, a […]

  • 21 Metrics For Monitoring SEO Health

    An SEO issue that goes unnoticed, even for a few days, can have a huge impact on business — so what metrics can you use to detect problems early?

  • Is SEO Being Ripped Asunder?

    The responsibility for SEO is being assigned to various departments. Is this a good thing or a bad thing for the state of the industry?

  • Search In Pics: Google Excavations, Google Massage Rooms & Cusco Peru Office

    In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google London Massage Rooms: Source: Google+ Sleeping Google Street View Car: Source: Google+ Goooooogle Scooters: Source: […]

  • Google Now Offers Alternative Flights On Delayed Or Cancelled Flights

    The Android Community reports a two new features added to Google Now. The main new feature is that Google will suggest alternative flights or options when your flight is delayed or cancelled. If Google detects your flight is delayed or cancelled, Google “can suggest alternate routes or flights from other airlines that will eventually get […]

  • 5 Steps To Adjust To Google’s Latest Change To AdWords Matching Behavior

    Matching behavior for phrase and exact match keywords is changing in AdWords. What do you need to know about close keyword variations?

  • Farewell ‘Pure’ Exact Match, AdWords Will Soon Require All Campaigns To Use Close Variants

    Today Google has announced that in late September, AdWords advertisers will no longer have the ability to de-select close variants. All campaigns will now include these variants, something that advertisers could previously opt out of. The way close variants will work is completely the same as it has been since 2012. So What Does This […]

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