SearchCap: AdWords Currency Conversions, Bing Image Widget, & Shopping Campaigns

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • The Google Shopping Campaigns Countdown Is On: Transition Surprises And Tips From The Experts

    Tick tock, we’re in the final countdown before the big transition from traditional product listing ad (PLA) campaigns to Shopping Campaigns in Google AdWords at the end of the month. Considering PLAs now can account for 40 percent or more of a merchant’s paid search traffic, getting the switch done right and the new campaigns […]

  • Search In Pics: Google Shark Fin, Chocolate Balls & Yo Yo Ceilings

    In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Not Google Meatballs: Source: Google+ Google Leaf Light Shields: Source: Google+ Google Shark Fin For Sale: […]

  • Bing’s Image Search Widget Lets You Embed Image Results On Your Web Site

    Bing has a new feature that allows you to embed images from a Bing Image Search query as a collage or slideshow directly on your web pages. This is called the Bing Image Widget and you specify what type of image widget you want on your site and then simply copy and paste the given […]

  • New Google Ad Format Only Changed User Behavior For 3 Months

    Google rolled out a new design for its search engine results pages back in March, but the changes don’t seem to have had a lasting impact for search ads.

  • AdWords Adds Single Currency Reporting For Conversion Values

    AdWords advertisers that accept multiple currencies on their sites or apps can now track ad-driven conversion values in a single currency. The change means sales will be converted into the same currency as the billing settings in an AdWords account. Advertisers importing goals and transactions from Google Analytics can assign a currency to them, and […]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Industry

Local & Maps

Searching

SEO

SEM / Paid Search

Search Marketing

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