Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Advertisers using call forwarding numbers for their AdWords call extensions in the U.S. began receiving notices this week that local numbers are now available in many areas. Local forwarding numbers use the same same area code as the businesses’ phone number or an area code within the same region. “We understand that many businesses can […]
Bing Ads beats Google AdWords? Well, yes, when it comes to partner segmentation. Columnist and speaker Rebekah Schelfout shows you all the ways Bing Ads is improving.
Two weeks ago, Google began testing mobile-friendly icons in the mobile search results, next to sites that were mobile-friendly. Maybe giving a carrot to sites that adopted good mobile-friendly web site practices? Yesterday, Google tried the opposite approach by testing non mobile-friendly icons in the mobile search results, next to sites that were supposedly not […]
As a content creator and link builder, you’re likely always looking for fresh ideas and inspiration. Columnist Julie Joyce shares some new tools for ideation that have caught her eye.
Google’s John Mueller announced they have made significant changes to the Change Of Address Tool they initially added to Google Webmaster Tools in 2009. The new changes help walk-through a webmaster through the process of using the tool, while validating most of the important steps are complete. John said the tool will now “guide you […]
Moz has announced the release of their annual local ranking factors study. The study shows that for the most part, the signals and factors according to their large panel of experts, has not changed much year over year. David Mihm from Moz said the biggest takeaways he noticed were: (1) Behavioral signals such as click […]
SEM / Paid Search
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