Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
On Wednesday, December 10, Vice President of Product Management for AdWords, Jerry Dischler, will host a 30-minute livestream to recap the AdWords events of 2014. Based on the announcement, there will be an emphasis on app promotion ads, mobile attribution and automated bidding features and best practices. If that’s not enticement to tune in, they’re […]
Starting next year, marketers in the U.S. will spend more on mobile search — both PPC ads and SEO – than on desktop, according to a new report from digital research firm, eMarketer. Just last year, the firm estimates, less than a quarter of search spend went to mobile. The report suggests that the tables […]
It’s that wonderful time of year when blogs and social media are cluttered with predictions of what the new year will bring. Whether it’s Social Media Predictions for 2015, How SEO Will Change in 2015, or the catch-all Digital Marketing Trends in 2015, it’s all been done – many times over. After a while, the predictions start to […]
Now that it has launched its Santa Tracker, Google is delivering a “Santa Tracker” card for “santa” and “santa claus” searches on desktop and mobile. The card includes a link to the site’s “Santa Village” and lists the number of days until Santa’s big night. Google and Microsoft both have rolled out their Santa Trackers, […]
Search engine optimization shifted dramatically during the first half of this decade. I wonder how it will evolve? Google Got Intelligent Google has always been smart. When it launched, the PageRank algorithm changed everything, so much so that Google devoured a diverse community of now all but forgotten search engines. As smart as the early […]
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google Bubble Soccer: Source: Google+ YouTube Double Decker Bus: Source: Google+ Android Cupcakes: Source: Google+ Google […]
Local & Maps
SEM / Paid Search
The post SearchCap: AdWords VP To Host Livestream, 2015 SEO Predictions & Google’s Santa Tracker Card appeared first on Search Engine Land.