Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
You’ll soon be able to ask Alexa to “open Cortana” and vice versa.
Budgets can be a real pain point for PPC advertisers, especially when allocating that budget over multiple campaigns. Luckily, columnist Frederick Vallaeys has a few AdWords scripts that can help you manage your monthly budgets more effectively.
“Ok Google, start vacuuming.”
Google recently stated that users are beginning to drop location qualifiers when searching for local businesses. But is it time for local SEOs to stop focusing on these terms? Columnist Andrew Shotland discusses.
It points the way toward a new form of “interactive audio” with provocative branding, content and commerce possibilities.
Starting today, Google Maps users can tap the “find parking” button on the Android app to see a list of parking garages and lots in 25 US cities.
The digital space has given marketers massive reach and capability. But with that power comes responsibility, along with an obligation to protect data that can be recognized as personally identifiable information (PII). Recurring audits and safeguards built into your technical layer are critical to ensuring that PII doesn’t pass into your Google Analytics. Read Cardinal […]
Oversegmentation is often the enemy of automation. Columnist and Googler Matt Lawson talks about how a fussy account structure can tank AdWords performance.
Local & Maps
SEM / Paid Search
The post SearchCap: Alexa & Cortana, Google Assistant speakers & Google Maps parking appeared first on Search Engine Land.