Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
If you’re a publisher that’s implemented Accelerated Mobile Pages (AMP), you’ve likely seen views on those pages coming from some unexpected sources. Contributor Barb Palser explains how AMP links get shared from a variety of platforms.
Proper demographic targeting can improve your search ads’ performance. Unfortunately, as columnist Andy Taylor points out, Google doesn’t always make demographic targeting easy.
56% of US, UK, German and French shoppers use Amazon as a starting point.
A new solution, dashboards, will allow advertisers to slice, dice and share their data to surface the most meaningful data and KPIs.
Local & Maps
SEM / Paid Search
The post SearchCap: Amp links at large, Google AdWords demographic targeting & more appeared first on Search Engine Land.