SearchCap: App Extensions Coming To Bing Ads, Apple’s Search Ambitions & How To Win At SEO

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • App Extensions Coming To Bing Ads
    App extensions will be available to advertisers on Bing Ads starting next spring. Timed to coincide with the removal of explicit mobile OS targeting, app extensions will be targeted automatically to a user’s OS and device. The extensions will feature an app’s icon and a call-to-action to download the app, as opposed to a click-to-download […]
  • Apple Webcrawler: More Potential Evidence Of Search Ambitions
    Apple Insider reports on the discovery of a web-crawling bot originating from Apple’s servers. It was first “outed” by developer Jan Moesen. This is what Moesen saw: Moesen reports that the bot is only crawling HTML, “not the CSS, JavaScript or image files.” Then he asks whether this is an “official Apple project” or just “someone crawling the web […]
  • Bing Ads To Retire Explicit Mobile OS Targeting In March 2015
    To complete its path to compatibility with Google AdWords, Bing Ad has announced that explicit OS targeting will be retired in March of next year. No longer will you have the option to target ads to a specific mobile operating systems as you are now. Instead, what advertisers will see beginning in March 2015 is […]
  • Pound Wise, Penny Foolish SEO (And Content Marketing)
    For many B2B businesses, good SEO used to be a side effect of other marketing efforts. But columnist Tom Schmitz warns that this strategy isn’t sustainable in the long-term.
  • How To Win At SEO & Content Marketing In 2015
    Good news, content marketers: SEO hasn’t really changed! Columnist Nate Dame explains how to get the most bang from your SEO buck in 2015.
  • Understanding Question/Query Answering In Search & How It Relates To Your Website
    As Google delves further into semantic search, our focus must shift from targeting keywords to answering questions. Columnist Barbara Starr shows how you can use structured data to help search engines understand your content.

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Industry

Link Building

Local & Maps

Search Marketing

Searching

SEM / Paid Search

SEO

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