SearchCap: Apple hirings local experts, SEO tips & location ads

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • The 4 Ps of SEO & digital marketing
    Aug 4, 2017 by Marcus Miller

    Great SEO does not exist in a bubble, but is part of a broader marketing framework. Columnist Marcus Miller explains how an awareness and understanding of this framework can improve SEO performance.

  • Apple reportedly hiring dozens of new mapping experts and engineers
    Aug 4, 2017 by Greg Sterling

    Apple Maps could be the beneficiary of the company’s push into augmented reality and “autonomous systems.”

  • How to effectively segment accounts with multiple locations
    Aug 4, 2017 by Matt Umbro

    What’s the best account structure for multilocation business advertisers? Columnist Matt Umbro shares some setups that allow you to easily view performance by location for efficient management and reporting.

  • Search in Pics: Google champagne glass, mouthwash & trees holding up office
    Aug 4, 2017 by Barry Schwartz

    In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google champagne glass: Source: Twitter Google mouthwash: Source: Twitter Google office held up by trees in […]

  • Best Practices for Building an On-Demand Content Strategy
    Aug 3, 2017 by Digital Marketing Depot

    We are now in the age of the self-educated buyer. Two-thirds of buyers complete their decision-making before they contact a sales rep. They take in content in their own way, on their own time. To deal with this new reality, you must have an effective on-demand content strategy that puts your content in a buyer’s […]

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