Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Yahoo announced that Yahoo Search, as well as Yahoo Mail‘s Today section will now show you your upcoming flights, events and package deliveries. To see this, you need to sign in with your Yahoo username on your phone, tablet, or PC and then search on Yahoo Search for [package], [events], or [flights] and you may […]
Nokia’s HERE Maps app, which had previously just been available for Samsung Galaxy Android phones is now available to all Android users. However it’s not in Google Play; users have to download it directly from the HERE site. In order to install the HERE app, you’ll need to go into settings –>security and enable installation of apps from […]
Just as Google saw when looking at overall search data, AdGooroo discovered by looking at ad clicks on Google: Frozen’s Elsa is this year’s golden child of Halloween in the U.S. Of the $2.9 million advertisers spent on 1,128 Halloween costume keywords, paid search research firm AdGooroo found that Elsa dominated the $2.9 million advertisers […]
Gary Illyes from Google announced on Google+ that the Google Webmaster Trends Analyst team is looking to observe you and your company, while you work. Gary said Google is looking to sit with companies, agencies, and website owners at their office and watch them as they work on “managing their sites’ content and infrastructure.” This […]
Whether it’s all part of the master plan or more opportunistic, Foursquare is undertaking a “multimillion-dollar effort” to brand and differentiate itself from Yelp and other local search apps. The campaign will appear in out-of-home locations in New York and Chicago as well as online in other cities. I believe branding is important for Foursquare, so this […]
In a competitive niche? Columnist Stephan Spencer explains how to use one tool to uncover the good, the bad and the opportunities.
How did Pigeon impact local business websites? Contributor Adam Dorfman shares his data and insights.
This afternoon, Apple notified us of a new self-service portal to add or edit local business listings: Apple Maps Connect. It’s intended for small business owners or their authorized representatives (though not agencies) to be able to quickly and easily add content directly into Apple Maps. The service is free and the listings (or corrected listings) appear […]
Local & Maps
SEM / Paid Search
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