Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Rethinking today’s attribution problem in digital marketing
Oct 12, 2016 by Christi Olson
Proper attribution modeling is one of the biggest challenges facing marketers today. Columnist Christi Olson discusses the common gaps in attribution and some ideas for thinking more holistically about your digital marketing campaigns.
- How should your ad budget impact campaign building?
Oct 12, 2016 by Brett Middleton
Wondering how to make the most of your AdWords budget? Columnist Brett Middleton shares his formula for calculating search impression share so that you can make ROAS projections based on budget reallocation.
- Best practices for personalizing content at the local level
Oct 11, 2016 by Digital Marketing Depot
Searchers now use a wide range of devices to shop for nearby products and services, yet it’s a challenge for brands to find consumers online in the “near me” moments that matter.
Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:
Search News From Around The Web:
Local & Maps
SEM / Paid Search
The post SearchCap: Attribution modeling, AdWords Budgets & personalizing local content appeared first on Search Engine Land.