Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.
New version also includes at-a-glance Popular Now content on Apple Watch and easier access to Privacy Search Mode.
How data can help strengthen customer relations without crossing the personal privacy line.
Video campaigns can now be managed right within the main AdWords interface alongside search, display and shopping campaigns.
“Fun facts” or “I’m feeling curious” search returns dynamic answer box at the top of results, along with “Ask another question” option.
At online marketing’s inception, advertisers were thrilled to be able to see click-throughs, since they’d never had such measurable media offline. Columnist Soren Ryherd urges today’s marketers to avoid getting caught up in that now-outdated metric.
Now available in the Google Play store, here is a look at what to expect.
Do you need to study for your AdWords certification exams or will you pass without cracking a book? Columnist and former Googler Frederick Vallaeys lays out the critical things to know for the Shopping and YouTube tests.
Local & Maps
SEM / Paid Search
The post SearchCap: Bing Ads App, Google Dynamic Answer Box & Bing iOS App Update appeared first on Search Engine Land.