Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Columnist Amanda West-Bookwalter shares her tips for improving paid search campaigns while keeping ROI steady.
Columnist Janet Driscoll Miller has put together this handy flow chart to help you determine if your site has been hit by one of Google’s infamous algorithm updates.
In September, Bing Ads released its Campaign Planner tool, which includes vertical and product trend data, keyword research and competitive insights. This week, the first update to the tool was released. If you’re not already familiar with this tool, I recommend taking some time and digging into it. It’s located under the Tools menu in […]
Never before have the real world and the virtual world been more intertwined. Columnist Chris Silver Smith discusses how the developments affect local businesses.
Last month, Yahoo announced that it was replacing Google as the default search engine in the next/latest version of Firefox: Firefox 34. That position is now paying dividends for Yahoo according to new data from StatCounter released earlier today. The analytics firm said that “Yahoo search was used three times more on Firefox 34 than on Firefox 33.” The installed […]
Local & Maps
SEM / Paid Search
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