Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Easily add keywords and ads to new ad groups from the web interface.
When other departments make a habit of incorporating SEO best practices into their work, everyone benefits. Columnist Casie Gillette provides tips on how to achieve this kind of buy-in within your organization.
Driving traffic through earned/owned and paid social media advertising is the beginning of the journey. The rubber meets the road when visitors interact with landing pages and become customers. And social media marketers need to prove their mettle, not just speculate about their accomplishments. SocialPro has sessions designed to help you demonstrate the results you’re achieving and report it […]
Aside from technical metrics related to web page authority, what factors should be used to inform your link building efforts? Columnist Andrew Dennis shares his ideas and those of other industry experts.
Advertising regulation in China currently doesn’t cover paid search.
Google updated the Search Analytics report in the Search Console, added an update line and explained what changes you may see in the report.
Audience retargeting capabilities include site visitors and app customers.
Local & Maps
SEM / Paid Search
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