Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.
Access segmentation reporting from the campaigns tables rather than having to dig into the Reports section of the UI.
Combine location, search and behavior targeting to deliver more relevant mobile ads and offers to consumers on-the-go.
Columnist Frederick Vallaeys recaps a session from SMX East in which paid search experts give advice for getting the most out of your seasonal SEM campaigns.
Faster processing speed for accounts of all sizes promised with BAE version 10.9.
Though Google has not confirmed it, columnist Pauline Jakober believes there are many signs pointing to a future in which search ads might include video.
The update makes for a more intuitive implementation. Current Universal Event Tracking users should review all feature updates.
SEM / Paid Search
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