Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Keyword Planner begins expansion outside of the US and gives users some new ways to discover keywords in the process.
Are your marketing tests giving you valid results? Columnist Mark Traphagen summarizes insights from a presentation by Vistaprint’s Adria Kyne at SMX Advanced.
Search engine optimization has built credibility over the years, but spammers and black-hat practitioners still give it a bad name. Columnist Patrick Stox shares his SEO horror stories.
Content that generates traffic is great; content that generates leads and sales is better. Columnist Janet Driscoll Miller offers tips for content performance, from creation to optimization to conversion.
How do you get your app content into Google Search results, and what are the benefits of doing so? Contributor Eric Enge summarizes an SMX Advanced panel on deep linking and app indexing.
Nettie Stevens, American female geneticist, gets a Google Doodle on her 155th birthday.
Local & Maps
SEM / Paid Search
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