Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
As in AdWords, labels can be applied at various levels of campaigns to aid management and analysis.
Every successful advertiser knows that great headlines, powerful ad copy and compelling calls to action are the keys to conversion. But the only way to know that your ads are as effective as possible is to constantly test and refine them, to make sure they thoroughly resonate with your target audience. You can test anything […]
Columnist Kyle Blanchette notes that after Google’s recent update to the Search Analytics report in Search Console, many of Merkle’s clients saw a significant increase in the total number of keywords reported per day.
Columnist Julie Joyce explains how to find link-building inspiration when a competitive link analysis leaves you empty-handed.
We are now in the age of the self-educated buyer. Two-thirds of buyers complete their decision-making before they contact a sales rep. They take in content in their own way, on their own time. To deal with this new reality, you must have an effective on-demand content strategy that puts your content in a buyer’s […]
Local & Maps
SEM / Paid Search
The post SearchCap: Bing Ads updates, Google Search Console change & competitive analysis appeared first on Search Engine Land.