Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Advertisers will be able to run AdWords’ new longer text ad format on Bing, too.
Automatically redistribute budget across multiple campaigns.
Obtaining valuable, future-proof backlinks requires human interaction — and that means being prepared to offer something of value. Columnist Andrew Dennis shares his advice for putting together a successful link building outreach campaign.
Columnist Brian Harnish discusses in detail canonicalization issues that may not normally be covered in an SEO audit — and how to effectively address them.
Both Google and Yahoo were caught testing new user interfaces around their search features. Here are screen shots of both of them.
Accurate data is essential to measuring the success of your current SEO initiatives and informing the actions needed for future ones. Columnist Winston Burton discusses what to check to ensure accurate data collection and reporting.
Executives from Google, Microsoft, iProspect and other digital marketing agencies will make up the association’s board.
Local & Maps
SEM / Paid Search
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