Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Up to four paid business listings will display with direction and click-to-call links.
Many businesses look to paid search to kick-start their online marketing, but columnist Mona Elesseily notes that you need to have the right elements in place before you can launch a PPC initiative.
Retailers can promote related products alongside their YouTube videos.
As has been reported several times previously, Apple is getting ready to launch public transit data with iOS 9 according to sources that spoke with 9to5 Mac. It was originally supposed to launch in iOS 8 but apparently was pulled at the last minute. The transit data will apparently include bus, subway and train schedule […]
In the third installment of his multi-part series exploring the data landscape, columnist Alistair Dent discusses second-party data and its applications.
Bing Ads analyzed where people click when a brand ad shows and doesn’t on brand search results pages.
Columnist Will Scott explains that the trick to franchise or multi-location business online marketing is to avoid adopting different online approaches for each business location.
Bing is now building an index of app content from iOS, Android and Windows 10 apps. Soon they will begin showing relevant apps in their mobile search results.
Local & Maps
SEM / Paid Search
The post SearchCap: Bing App Index, Apple Maps Transit, Google Shopping Ads & Nearby Businesses appeared first on Search Engine Land.