Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
In response to transitions under the renegotiated search deal, Bing Ads will release weekly updates on the percentage of Yahoo click volume it’s delivering.
In his article on our sister site, Marketing Land, columnist Matt Ackley breaks down dynamic advertising and explains how online marketers can use it to create customized ads at scale.
Columnist Janet Driscoll Miller lays out her foundation for creating a search engine optimization (SEO) contract that’s fair, clear, and mutually beneficial.
Contributor Purna Virji provides a full recap of one of the top PPC sessions from SMX Advanced 2015.
Google search query on the demise of the dinosaurs returns an answer based on creationism.
Local & Maps
SEM / Paid Search
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