Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.
Google’s using a machine learning technology called RankBrain to help deliver its search results. Here’s what’s we know about it so far.
The e-commerce start-up is making a significant push with Product Listing Ads this Halloween season.
AdWords brings cross-device conversions into the fold, no longer separating it from single-device and single-browser conversion counts for reporting and bid automation.
Ask Cortana “What should I wear for Halloween?” or “Guess the horror movie” to play Bing’s Halloween-themed game.
One of the biggest reasons Fortune 500 companies need links is to support new marketing. Columnist Andrew Dennis explains how this works, using two big brands as examples.
Voice assistant offers basic business information via audio, additional details in its mobile app.
How travelers are changing the way they search, shop and buy.
Local & Maps
SEM / Paid Search
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