SearchCap: Bing Hotel search ads, AMP rankings & SEO AI

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Bing Hotel Ads moving out of beta to general release with Koddi
    Jan 23, 2018 by Susan Wenograd

    The release opens up another paid channel for hotel marketing.

  • How AI can uncover new insights and drive SEO performance
    Jan 23, 2018 by Jim Yu

    Columnist Jim Yu believes that by incorporating the power of artificial intelligence (AI) and deep learning, search marketers can move beyond simple observations and find new patterns in user behavior.

  • Will AMP improve your rankings? How to set up an AMP test
    Jan 23, 2018 by Stephanie LeVonne

    Wondering if AMP is worth the investment? Columnist Stephanie LeVonne walks through how to set up a test to determine what kind of boost, if any, you can expect from implementing AMP across your mobile site.

  • Don’t miss your chance to save $300 on a ticket to SMX West! Book now!
    Jan 23, 2018 by Search Engine Land

    We’re excited to bring SMX West 2018 to San Jose, California, March 13-15! The agenda is posted, the speakers are selected, but these Early Bird rates won’t be around much longer. Book your ticket by February 3 and enjoy $300 off on-site rates. If you’re planning to join us, it’s a no-brainer. Book now and […]

  • The 7 biggest trends driving customer loyalty
    Jan 23, 2018 by Sponsored Content: CrowdTwist

    According to 3Cinteractive, 64 percent of brands reported an increase in loyalty program membership over the last year. Loyalty programs are becoming more sophisticated, moving beyond the traditional spend-and-get model, to omnichannel and multichannel programs that recognize customers for every interaction they make with a brand. Smart marketers are capturing and leveraging loyalty data to […]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

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