SearchCap: Bing Keyword Spamming, Google AdWords Mobile Ad Extensions & iPhone 6 Search Features

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Google Analytics Begins To Roll Out New Benchmark Reports

    Google Analytics announced today its new benchmark reports will be rolling out over the next few weeks, allowing users to compare their results to industry standard acquisition and engagement metrics. According to the announcement, users can select reports from among 1,600 industry categories, 1,250 markets and seven size-buckets, with metrics by channel, location, or device […]

  • Google To Start Bumping Ad Copy For Extensions In Mobile Search Ads

    When Google added ad extensions and formats to the Ad Rank formula last fall, the company essentially put a neon sign flashing “Ad Extensions Increase Click Through Rates” in that store window you walk by every day. Now, in another sign of the rise of ad extensions, Google has announced the second line of ad […]

  • 7 Hidden Features In AdWords To Make Your Life Easier

    Simple, little-known tricks for easier AdWords account management from columnist Fred Vallaeys.

  • Newest AdWords Editor Supports App Install Ad Campaigns

    The latest AdWords Editor is now available for download. Version 10.6 supports Google’s mobile app install ad campaigns announced earlier this year. Advertisers can create app install ads and manage campaigns in Editor, but will need to create any new app install campaigns in the AdWords. A couple of changes for Shopping campaigns include the […]

  • Bing Released A URL Keyword Stuffing Spam Filtering That Impacted Three-Percent Of Queries

    Igor Rondel, the Principal Development Manager of the Bing Index Quality, posted on the Bing Search Blog news that they released a spam filter a “few months” ago that impacted about 3% of all search queries. The spam filter was aimed at URL keyword stuffing. Igor Rondel it targeted spammers stuffing keywords in the URL […]

  • Search Preview In Apple’s iOS 8 Coming To The iPhone In One Week

    Apple announced the new iPhone 6 and 6 Plus and announced iOS 8, the new mobile operating system for Apple devices, will be available September 17th, a week from today. Here is a preview of some of the new search features within iOS 8 including Bing results within Spotlight, the new settings for your default […]

  • Tackling AdWords’ New Default Close Variants Matching Behavior

    Contributor Benjamin Vigneron explores the new default behavior and finds an efficient negative keyword strategy is more important than ever.

  • SMX Social Rates Increase Saturday; Register Now & Save $300!

    Attend SMX Social Media Marketing for two days of top-shelf tactics, invaluable networking opportunities and insightful keynotes. Super early bird rates expire this Friday. Register now to secure your spot and save! The SMX Social agenda has the tactics and strategies you must know to maximize the return on your social media marketing efforts – […]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:


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SEM / Paid Search

Search Marketing

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