Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.
Google adds a new Knowledge Graph result for movie critic reviews and promises more to come with TV shows and books this year.
In a first-of-its-kind partnership, Bing and the Seahawks will offer season tickets, travel and tickets to a road game, autographed gear and more.
Think it’s enough to have great content and great PR? Think again. Columnist Andrew Dennis explores some high-profile examples of missed opportunities that result from ignoring link-building.
Search engine optimization (SEO) professionals can be quite critical of one another’s techniques, but columnist Casie Gillette suggests that perhaps they just aren’t seeing the larger picture.
The ability to use Google Analytics to create Remarketing Lists for Search Ads was recently announced. Columnist and Googler Matt Lawson runs down the audience lists you need to import into your account.
Local & Maps
SEM / Paid Search
The post SearchCap: Bing Seahawks Rewards, Google Critic Reviews & Ignoring Links appeared first on Search Engine Land.