Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
How should you structure paid search accounts when your targets include both businesses and consumers? Columnist Justin Freid discusses how to develop an ‘overlap strategy.’
Acquisio’s platform takes a machine learning-supported approach to paid search programs.
Columnist Joy Hawkins shares the results of a case study to see whether Google Posts can move the needle for local search rankings.
The company is also adding structured markup for events and events data syndication.
Bing continues its global build-out of Shopping Campaigns.
Search engine optimization (SEO) can be complex, but columnist Marcus Miller simplifies it by breaking down its key elements into four main categories.
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