SearchCap: Bing Updates Music Video Search, Bing Ads Mobile Tweaks & Hotel Search On Google Glass

scap240pxBelow is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Bing Now Accepting Entries For Its 2014 Homepage Photo Contest

    Bing announced on its Facebook page that it is currently accepting entries for its 2014 homepage photo contest. Coinciding with its 5th birthday, Bing is asking for photo submissions to be uploaded via a link it has posted on Facebook: It’s been 5 years since we launched Bing. To celebrate, we’re looking for amazing images […]

  • Finding New Music On Bing Just Got Easier

    Bing announced today it has updated the way it delivers music video search results. According to the announcement, people search for music videos differently than when they are searching for other types of videos: When we examined search session data, we realized that when people search for music videos they tend to explore rather than […]

  • EU Regulators Meet Amid “Right To Be Forgotten” Confusion

    The caution “be careful what you wish for” might be appropriate going into a meeting of 28 European privacy regulators in Brussels this week. Following the European Court of Justice’s creation of the Right to Be Forgotten (RTBF) and Google’s launch of a web form to field requests (now over 41,000), privacy officers must come […]

  • Bing Ads Tweaks Its Tune: Desktop/Tablet Traffic To Be Combined, Adding Tablet Bid Modifier

    You may recall last spring, Bing Ads issued a manifesto of sorts in response to Google’s announcement of Enhanced Campaigns titled Advertisers Deserve Control: “We do not believe bundling mobile, desktop and tablet advertising together in an opaque manner is in the best interests of our customers.” In what would appear to be an about-face, Bing […]

  • The Single Metric Every SEM Acquisition Marketer Should Be Tracking

    When it comes to SEM acquisition marketing, there’s no such thing as a free lunch. As acquisition marketers can attest, there’s almost always a tradeoff between the number of new customers acquired, and the customer lifetime value (CLV) of those customers. In short: The more new shoppers you bring in the door, the less each […]

  • 18 Lessons Learned In Leveraging Event Marketing For B2B SEO

    Here’s a painful truth: for B2B marketing success in fast-growth environments, inbound marketing only plays a small role in the process. Outbound marketing efforts, like event marketing, often play a much more significant role. In fact, according to a study released last year covered by InsideSales.com, event marketing was the second most effective B2B marketing […]

  • Starwood’s “SPG For Glass” App Brings Hotel Search To Google Glass

    Starwood Hotels & Resorts is the latest travel brand to land on Google Glass. The company has launched a Glass app called SPG for Glass that’s now available for Explorers in the official Glassware app directory. Starwood becomes the first major hospitality brand with a Google Glass app. SPG stands for “Starwood Preferred Guest,” the […]

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