Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Bing Launches Xiaolce Chinese Chatbot With Cortana Smarts For Windows Phone
After taking its Windows Phone 8.1 with Cortana to China last month, Bing announced today the launch of XiaoIce (“little ice”), a Chinese-speaking social assistant chatbot for Windows Phone users. According to the announcement on Bing’s search blog, XiaoIce’s technology is far beyond a normal chatbot. The announcement goes on to say that XiaoIce is […]
- What’s A Good PPC Account Structure, Anyway?
Is there an ideal way to structure an AdWords account, or is every case special? Contributor Sam Owen explores the issue.
- Search In Pics: Google Gumball Machine, Google Bike & Server Rack 1,000
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google+ Sponsors Maraton CDMX 2015: Source: Google+ Google Server Rack 1,000: Source: Google+ Google Gumball Machine: […]
- Use Holiday Search Data To Prep Your SEM Campaigns For The Upcoming Season
What are people searching for and when are people searching on Thanksgiving, Black Friday, and Cyber Monday?
- Latest Google AdWords PLA Test: Segmenting Products By Brand
Google has been running several experiments on the way it displays product listing ads (PLAs) in the search results. We’ve seen ads grouped in pricing buckets, PLAs showing in knowledge panels, and now, PLAs segmented by brand. While researching Chromebooks, Samuel Edwards at Tenthwave Digital saw the result below which groups product listing ads by […]
- Google Allows Developers Integrate With Search Within Site Feature
Google announced a few changes to the search box you find within the Google search results. Often, when you search for a brand name, Google will add a search box within the search snippet result for that site. That box allows you to search within that specific site only. The results are similar to the […]
- EU-Google Antitrust Deal May Be Collapsing
Since the first Google antitrust settlement proposal was announced in 2013 the company’s rivals and critics have complained loudly that it doesn’t go far enough to remedy what they see as Google’s unjustified “diversion” of their traffic to Google’s own “vertical” properties. They’ve lobbied regulators and produced white papers and PR campaigns aimed at undoing […]
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SEM / Paid Search
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