SearchCap: BingBot Mobile, Google Penguin Rolling & AdWords Changes

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Link Building with Content: The Experienced Route to SEO – November 11 Webcast
    Successful SEO is not “content marketing –vs.– link building”. It’s content marketing with link building. Quality content attracts links, shares and of course traffic. As long as links and content are actually helpful to the intended audience, they will positively affect SEO and rankings. In this webcast, Jon Ball from Page One Power will demonstrate […]
  • Now Make Changes To AdWords Settings And Ad Extensions Across Multiple Campaigns
    Following up on last month’s ad customizers news, which brought dynamic insertion to a whole new level, Google has launched bulk editing for campaign settings and ad extensions. Bulk editing eliminates the tedium of making adjustments to settings and extensions within the AdWords user interface one campaign or ad group at a time. You’re now […]
  • 18 Days Later, Google Penguin 3.0 Continues To Slowly Roll Out Worldwide
    Friday night, October 17th, Google finally pushed out a refresh/update of the Penguin algorithm, we code-named Penguin 3.0. We discovered later it was a worldwide update, impacting less than one-percent of English queries and that it would roll out for the next few weeks. 18 days later, two weeks and four days since, the roll […]
  • Travel & Hospitality In The Holiday SERPS: How To Take Advantage Of Trends [Data]
    Contributor Jim Yu explores data on seasonal trends in the travel and hospitality verticals that should inform marketers’ organic search strategies.
  • Bing Adds New Crawlers To Support Non-Responsive Mobile Designs
    Bing announced a new set of mobile crawlers with Bingbot Mobile User Agents to better support and recognize mobile websites that are not responsively designed. Lee Xiong from the Bing Crawl team explained Google has designed these new crawlers to “probe websites with a number of new crawlers with the aim to give us the best […]
  • Where Do I Vote? Today’s Google Logo Delivers Quick Answers For Election Day
    It’s election day and Google is helping get the vote out. Today’s logo links to a search for “Where do I vote?” which provides a quick answer box where users can enter their address to find polling locations. According to Google, the following searches will give users “all the information” needed to vote, tailored by […]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:


Local & Maps

Link Building


SEM / Paid Search

Search Marketing

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